The Top 5 Most Under-Rated​ Beauty Brands

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As I was speaking to a few fellow beauty bloggers, it was a consensus that the drug-store makeup market is completely and utterly under-rated. With the rise of affluent YouTubers and celebrity makeup brands such as Fenty Beauty and Kylie Cosmetics, drug-store makeup has gone into a decline. Here are a few of my favorite drug-store makeup brands. X

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Milani Cosmetics

 

Milani Cosmetics is who I turn to when I need a natural glow so I will use their bronzers and sometimes concealer for a basic cover-up.

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Wet N’ Wild

 

Wet N’ Wild is mostly known for their Color Icon Lipliner and it never fails to finish the look.

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Physician’s Formula

Physician’s Formula specializes in makeup and skincare. For me, their tinted moisturizer is what sets them out and can be a dupe for most SPF moisturizers from Sephora, Ulta, etc. And it is organic and cruelty-free!

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elfcosmetics.com

E.l.f. Cosmetics is a brand that really introduced me to make up and can be used to continue on in life. It is my absolute favorite brand.

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Going into skincare one more time, you may have seen Alba Botanica from their commercials with Ocean Ramsey – a shark conservationist and marine biologist. Their brand exerts a tropical escape vibe. Their products are really good and worth a try.

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